Supporting Equality: MING Promotion and Plan Indonesia Campaign for Girls’ Rights in Public Spaces
25 September 2026
Amidst the hustle and bustle of Jakarta’s increasingly congested traffic, messages about gender equality and children’s rights are now reaching millions of eyes every day. Thought-provoking visuals and inspiring narratives adorn large screens across various corners of the city, bringing a breath of fresh air to the daily routines of capital residents. This effort represents a concrete manifestation of MING Promotion’s commitment in collaboration with Plan Indonesia to voice crucial issues for children and young people, particularly girls.
Entering the second year of this strategic partnership, MING Promotion and Plan Indonesia continue to prove that synergy between the out-of-home (OOH) media industry and humanitarian organizations can create a massive, sustainable social impact. By leveraging strategic videotron locations along protocol avenues and high-traffic centers in the capital, this creative campaign is visually crafted to be engaging, easily understood, and highly relevant to the dynamics of modern urban life.
Voicing Equality Through Inclusive Activities
For child protection and gender equality initiatives, maintaining a strong presence in public spaces plays a vital role. In reality, not everyone actively searches for information regarding children’s rights or equality issues through mainstream media or social platforms. This is where MING Promotion’s out-of-home media steps in: seamlessly integrating public education and social change messages directly into the daily movement and routines of the community.
MING Promotion’s support extends beyond static educational displays. Furthermore, MING Promotion stands at the forefront of amplifying calls to action that are interactive, healthy, and engaging. One of the main initiatives broadcast widely is the Run for Equality movement.
Through dynamic and high-energy visual displays across videotron screens, the public is invited to run and move together to champion girls’ rights. This campaign successfully rallied public participation from diverse backgrounds, reinforcing that sports can serve as an inclusive and safe platform for all, while acting as an effective advocacy tool to dismantle gender stereotypes in society.
Real Action by Joe Taslim and MING Promotion in the Anti-Violence “No-Go-Tell” Campaign
A key highlight of this humanitarian collaboration is the full support dedicated to the child anti-violence campaign titled No-Go-Tell. This child protection and prevention initiative gained significant resonance through the involvement of renowned Indonesian actor and social advocate, Joe Taslim.
Although designed as a concise campaign, the message carries crucial educational weight for children’s safety. The No-Go-Tell concept teaches children three simple yet brave steps for self-protection when facing threats of violence or inappropriate actions: say NO to refuse, GO away from dangerous situations or locations, and immediately TELL or report the incident to a trusted adult.
Through close collaboration with MING Promotion, this vital educational message from Joe Taslim was broadcast intensively across public locations easily accessible to parents, educators, and children. The out-of-home media space provided by MING Promotion proved to be key to the success of this swift campaign. Crisp visuals and broad videotron reach enabled Joe Taslim’s violence prevention message to rapidly penetrate public consciousness, leaving a profound impression on passersby.
Rallying Support During Disasters
Beyond gender equality advocacy and child violence prevention, the partnership between Plan Indonesia and MING Promotion acts as a responsive humanitarian bridge during post-disaster crises. MING Promotion actively allocates its media inventory to broadcast calls for solidarity and emergency fundraising whenever major disasters strike regions across Indonesia.
When severe floods and landslides hit areas in Aceh and Sumatra, as well as when a major earthquake struck Flores, MING Promotion moved swiftly to air national solidarity appeals. Broadcasting emergency response campaigns in public spaces ensured that donation calls reached the wider public within hours of a disaster.
This emergency synergy accelerated the mobilization of much-needed public aid on the ground. The collected funds were then deployed by Plan Indonesia to meet the urgent needs of affected children and families—ranging from clean water supplies, sanitation facilities, and emergency school kits to psychosocial support to help children heal from trauma in disaster-affected areas.
Cross-Sector Synergy for the Future of Indonesian Children
The consistency demonstrated over the past two years underscores the paramount importance of cross-sector collaboration between non-governmental organizations and the private sector in driving sustainable social change. MING Promotion’s role as an out-of-home media partner proves that advertising platforms function as more than commercial tools; they hold immense potential to ignite social awareness and educate the nation.
Through regularly broadcast messages, the public is encouraged to re-examine how their surroundings can be transformed into safer, more inclusive, and equal spaces for children and youth—especially girls—whether at home, school, the workplace, or in public areas.
Moving forward, MING Promotion and Plan Indonesia remain committed to pushing boundaries. This partnership will continue to spark public empathy, expand educational reach to remote areas, and safeguard the potential of Indonesian children so they can grow, thrive, and lead the future without fear or discrimination.
